All purchases now HSA/FSA-eligible

Back to School Sale!

Comfort and Protection for Your Little Ones

We want to make sure your kids are as safe as possible this upcoming school year, so we're having a limited-time sale: all of our Jr. Masks are up to 60% off! Featuring germ-killing fabric and multi-layer filtration, our masks will help keep your little ones safe from the classroom to the playground and more!

“Reimagine your everyday”

It starts with a single thread

Inside every fiber are thousands of antimicrobial compounds that give our fabrics long-lasting, self cleaning features. These compounds are permanently embedded into every thread so they last, even after being washed over and over again.
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Our story

At 10, our co-founder, Keane, was diagnosed with leukemia and spent his childhood undergoing cancer treatment.

Make-a-Wish played a pivotal role in his recovery journey. In 2011, they granted his wish to meet President Obama in the White House. That experience and the people he met encouraged him to be more hopeful in recovery.

Now, we are empowering other childhood patients to find that same hope in their journey with cancer.

Our Story

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Every purchase helps grant a wish for a child fighting cancer.

Through Make-a-Wish, OURA grants a wish with every 1,000 products sold.
How We Give Back