Made to care.
Designed to heal.

Empowering resilient hope through the power of community.

Discover now
Do Good.
Grant a Wish.

Fighting cancer with hope

the 1000.

Granting wishes for kids fighting cancer

Shop Now

Wellness Reimagined introduction

The Products

You deserve the best. That’s why we work with renown scientists and doctors to develop high-tech solutions that put your health first. All our products are infused with natural minerals that result in advanced features so you look good and feel good too.

The Change

Having a wish granted can change a child’s life. That’s why we grant the wishes of pediatric cancer patients with every 1000 products sold. This was inspired by the Japanese legend of folding 1000 origami cranes to receive a wish.

With your help, we can make wishes like this come true.

Features protective

1000 origami cranes grant a pediatric cancer patient's wish


OURA kills… bacteria. With Titania particles infused in the fabric, you never have to worry about any questionable odors from your hat. Just leave it out in the sun to activate the titanium which kills any hitchhiking microbes you may have picked up along the way.

1000 origami cranes grant a pediatric cancer patient's wish

UV Protective

The best defense against the sun is covering up, but not all fabrics protect equally. To ensure you have complete protection, we have zinc nanoparticles in all our hats. This zinc, commonly found in sunscreens, absorbs UV radiation to keep you safe from the rays.

1000 origami cranes grant a pediatric cancer patient's wish


So many things we wear are manufactured with harsh chemicals and dyes that can trigger skin irritation and allergic reactions. We didn’t want to expose you to that, so all OURA headwear is made with hypoallergenic fabric.

View all features

Design human-centered

Driven to do good

Join #the1000 and impact a life.

shop now

Choose model Buy it now

Cutting-edge fiber and textile technologies