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Identity | Main
Identity
Identity
Identity
Identity | Second

Identity

$40.00
$20.00

Identity

$40.00
$20.00

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The original. The premiere. The world’s first ever self-cleaning hat. Durable, antibacterial, totally powerful — meet your new best accessory. With unique nanomineral technology, the Identity features our vintage logo and will be the most advanced hat to land on your head.

  • Self-sterilizing Technology: Kills bacteria, viruses, and other germs.
  • Water Repellent: Deflects sprays and aerosols to help prevent pathogen penetration.
  • Moisture Wicking: Decreases humidity and heat around your head during use, so you stay cool.
  • Breathability: Advanced textiles help the hat to remain breathable.
  • Deodorizing: Breaks down 94% of odor-causing molecules and bacteria.
  • Hypoallergenic: Made with skin-friendly fabrics that do not contain any harsh chemicals. Safe for the skin microbiome.
  • Fits anyone: Our hats come in one-size-fits-all, with a band to fit snugly to any person.
  • UV Protective: UPF 50+ protection from UVA and UVB rays.

OURA headwear features self-cleaning technologies that keep your hat fresh no matter how many times you wear it. Antimicrobial agents like silver oxide and titanium dioxide are permanently embedded into every thread of the medical-grade fabric in order to break down odor-causing bacteria.

  • Tested to kill 99% of bacteria (AATCC 147-2004)

One size fits all

Domestic orders with valid addresses placed before 10:30am PST (M-F) will be shipped out same-day.

We ship globally with free shipping to the U.S. and Canada on orders over $75.

LAB TESTED

Water Repellent

Hydrophobic technology to keep you dry, no matter the conditions.

Results: Repels up to 21 mbar

LAB TESTED

UV Protective

Get better protection against harmful UV rays.

MResults: UPF 50+

LAB TESTED

Moisture-Wicking

Dissipates sweat so you stay cool and your hat stays dry

Results: 3x more moisture absorption

LAB TESTED

Anti-Bacterial

Guaranteed funk-free with bacteria killing minerals embedded in every thread.

Results: Kills 99% of bacteria

Frequently Asked Questions

YWe typically fulfill our orders within 1-3 business days from the date of purchase. This does not include the shipping time that you can select at checkout.

Most domestic orders with valid addresses placed before 10:30am PST (M-F) will be shipped out same-day.

Yes, we accept returns and exchanges within 30 days of purchase.

All OURA hats are self-cleaning to remove odors and bacteria. The antimicrobial compounds embedded within the hat are photocatalytic, meaning they are most active in the light. For best results, leave your hat in direct sunlight for at least 30 minutes.

If there is any visible dirt or residue, we recommend hand-washing your hat with a mild detergent under cold running water. The hat should not be machine washed.

Washing the hat will not remove any of its protective properties.

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