Alta is made with 100% cotton infused with copper so that it kills 99% of germs. This includes bacteria that cause must and acne, viruses, and mold.
We typically fulfill our orders within 1-3 business days from the date of purchase. This does not include the shipping time that you can select at checkout.
Most domestic orders with valid addresses placed before 10:30am PST (M-F) will be shipped out same-day.
GSM stands for grams per square meter and it indicates how plush a towel is. Thin, lightweight towels tend to be under 400 GSM. Average-weight towels, like beach towels, are usually 400 - 600 GSM. Any towel above 600 GSM is considered (by the experts, of course) to be a luxury towel. OURA’s Alta towel hits the sweet spot of 650 GSM: it is ultra-absorbent and eternally soft, without being inconveniently thick and dense. In other words, it’s top-quality.
If a towel isn’t absorbent, can you even call it a towel? We made sure Alta soaks up water. Rather than twisting shorter fibers into compact threads that reduce the absorbency, Alta uses zero-twist loops which are far more absorbent and soft. Additionally, we removed the doby (the patterned sections of towels that don’t soak up water) to maximize the available area of the towel. Finally, it’s ultra-plush coming in at 650 GSM.
No! Alta Towels are made with only long-stable cotton. These long staple lengths mean that the towel is extremely resistant to shedding. There’ll be no lint while you dry off!