OURA kills… bacteria. With Titania particles infused in the fabric, you never have to worry about any questionable odors from your hat. Just leave it out in the sun to activate the titanium which kills any hitchhiking microbes you may have picked up along the way.
The best defense against the sun is covering up, but not all fabrics protect equally. To ensure you have complete protection, we have zinc nanoparticles in all our hats. This zinc, commonly found in sunscreens, absorbs UV radiation to keep you safe from the rays.
So many things we wear are manufactured with harsh chemicals and dyes that can trigger skin irritation and allergic reactions. We didn’t want to expose you to that, so all OURA headwear is made with hypoallergenic fabric.
We use the most advanced far infrared technology to keep your head warm. These minerals are activated by your body heat to help maintain your body temperature.
Stay grime free with our self-cleaning technology. Nanominerals work to clean your hat every time it’s under the sun. So your hat will always stay fresh, whether it’s the 1st wear or the 1000th.
Stay dry, even in wet conditions. OURA uses nanotechnology to keep our headwear water repellent. While it won’t be waterproof in a monsoon, OURA will keep you dry through a couple light showers.
OURA uses nanotechnology’s moisture management to prevent perspiration from remaining next to the skin. The material is designed to pull moisture away from the skin and draws the perspiration out to the exterior of the fabric.
Titania is efficient in decomposing organic pollutants that are the sources of odor. As titania is infused in the fibers, photocatalysis is activated under sunlight to decompose organic compounds and toxic substances to eliminate unpleasant smell.
Made with the same materials found in raincoats, OURA keeps you dry while still maintaining breathability. Instead of trapping in moisture, the headwear moves sweat from the surface of your skin to the outside world. So go on, try and break a sweat.
Stay frizz-free with our anti-static protection and say goodbye to hat hair.