Microbes love warm, moist environments to grow on. So what better place than your hat? To protect you from this, OURA crafts all our pieces with nanoparticles of titanium dioxide embedded directly into the thread. This nanomineral is a photo-catalyst, meaning it disrupts key microbial enzymes and interferes with their ability to grow in the presence of UV light.
Not only that, the catalytic activity sterilizes other particles like stains and odors by accelerating the breakdown of these molecules.
Since titanium dioxide acts as a catalyst, it will never lose its efficacy over time as it doesn’t get used up. So your headwear will self-sterilize over and over again.