Our Story

Creating healthy solutions for the human (recovery) experience in the 21st century. 

At the age of 10, I was diagnosed with Leukemia and spent the majority of my childhood in a hospital. Coping with cancer is hard and those first few months were the most difficult. Isolated from friends and constantly in pain, it became so easy to become discouraged. Life was shrouded by disease.

But realizing I was surrounded by so many people rooting for my recovery, I began to find hope. The boundless love from family, friends, doctors, nurses, and even strangers, made it easier for me to be resilient when facing cancer.

That feeling of resilient hope helped me become a survivor and is why I started OURA. I wanted to create healthier solutions for patients undergoing treatment. But more than that, I aspired to impart that love and optimism into everything that we make. I wanted to empower the human (recovery) experience. This desire drives everything we do.  

We started by redesigning the cap from a molecular level. However, as OURA has grown through the years, we have constantly looked to create healthier, science-driven solutions for everyone. From aprons to air masks and everything in-between, we are reimagining the items that you use on a daily basis. 


 - Keane Veran