At 10, I was diagnosed with Leukemia and spent my childhood undergoing treatment. Cancer is terrible and quickly stole my freedom and joy as it changed my identity from a child to a patient. It was only from the endless love of my family, friends, doctors, and even strangers, that I became more hopeful in the face of cancer.

Crucial in creating this hope was my experience with Make-a-Wish. In 2011, they granted my wish to meet President Obama in the White House and I spent several days spellbound in DC. The city was beautiful but it was the people I met who really captivated me. Absolute strangers chose to uplift a child and make my entire trip truly special. They encouraged me with hope and pushed me towards recovery.

Now, I want to help other patients find hope and empower their recovery experience. We started by re-imagining the cap for patients. And for every 1000 hats we sell, we grant a wish through Make-a-Wish to uplift another patient, just as I was. This is OURA.

-Keane, Co-Founder

Our Mission

At OURA, we combine advanced technology and detailed craftsmanship to reimagine everything you use on a daily basis. From hats to aprons and everything in between, we strive to create an environment that puts you and your health first. 

Our Technology

Everything we make is designed to do more than just look good. We use technical fabrics that have been laboratory tested to keep you feeling your best. Every thread is infused with thousands of minerals that make them anti-bacterial, UV protective, or water repellent. Learn more about our fabrics here.

Our Values

Innovative Solutions

We utilize unique technologies to make products that work. We design products that bring out the best in you.

Creating Change

With your help, we are proudly empowering children in their fight against cancer. We strive to create a healthier, more united future by supporting our charity partners.

Building Communities

Every purchase ties you with 999 other people who are granting a wish. Together, we can make a difference for children who really need it.

Honest Manufacturing 

We strive to make the highest quality products. That’s why we happily provide you with all the specs and test results so you know exactly what you are getting.