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A Healthier Towel For Happier Skin


Technology meets luxury with the Alta Towel. Made from 100% cotton infused with germ-killing copper, this towel delivers sublime softness and unparalleled absorbency in while staying fresh and clean for your skin.

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Every order you make helps to grant a wish for a child in need.Learn more

“Reimagine your everyday”

It starts with a single thread

Inside every fiber are thousands of antimicrobial compounds that give our fabrics long-lasting, self cleaning features. These compounds are permanently embedded into every thread so they last, even after being washed over and over again.
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Our story

At 10, our co-founder, Keane, was diagnosed with leukemia and spent his childhood undergoing cancer treatment.

Make-a-Wish played a pivotal role in his recovery journey. In 2011, they granted his wish to meet President Obama in the White House. That experience and the people he met encouraged him to be more hopeful in recovery.

Now, we are empowering other childhood patients to find that same hope in their journey with cancer.

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Every purchase helps grant a wish.

We grant the the wishes of children fighting cancer with Make-a-Wish and send kids to camp through Camp Ronald McDonald
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